In Edinburgh, eco-consciousness has long been an integral part of life. From a young age, children are taught about the importance of preserving our planet and protecting the environment. As they grow up, these same children get involved in various projects and initiatives aimed at raising environmental awareness. Find out more at edinburghname.
Interestingly, this mindset isn’t limited to the general public; the business and manufacturing sectors are also playing an active role. It’s no surprise, then, that the city is home to many shops that position themselves as environmentally friendly.
treen is one of them. The shop has proven that sustainability isn’t just for groceries; textiles and wardrobe staples can also meet modern eco-standards.
Safe Products and the Concept of “Vegan” in Fashion
To get to know this shop better, it’s important to note that it offers a wide range of vegan clothing. And yes, you read that correctly. The term isn’t just for food.
The stylish items from top designers on treen’s shelves are completely safe for the environment. That’s because the shop strictly adheres to all eco-standards and actively promotes a sustainable lifestyle.
Naturally, with such an approach, treen aims to draw its customers’ attention to key environmental issues. It wants to show them that making a choice that benefits our planet isn’t always simple, but it is undoubtedly worth it. All it takes is to choose just one item that is equally stylish, beautiful, and well-made, but is 100% composed of safe materials.
The Founder and the Birth of the treen Idea
The story of treen began in 2018, founded by Cat Anderson. With extensive experience in the fashion industry, she first considered opening an eco-friendly shop after adopting a vegan lifestyle herself in 2015. Cat decided it was time to reassess not only her diet but also her wardrobe, wanting it to fully align with her values.
And so, the idea for treen was born.
A Rigorous Selection Process to Uphold the Concept
It’s important to mention that every item that makes it into the shop’s collection undergoes a strict selection process. The treen team believes each piece must perfectly align with their core business concept.
Because of this, detailed discussions with manufacturers and the search for more innovative materials have become second nature, a routine part of their work.
The Shop’s Core Eco-Principles
treen prides itself on a set of working principles that it strictly follows. These principles truly define the shop’s unique character.
First and foremost is the vegan focus. Every product sold is made without any harm to animals. As for materials, the items are created using the best eco-alternatives, such as cotton jersey or vegan leather, ensuring quality and durability.
treen also steadfastly follows the principle of ethical production. This ensures that all products are made in safe working conditions by employees who receive fair pay. This commitment also includes regular breaks for workers, well-ventilated workspaces, and respectful treatment.
The team at treen believes this approach results in products made with good energy, crafted by happy people. They believe these creators put a piece of their soul into their work, a quality that the person who wears the clothes will surely feel.
Organics are another factor the shop holds in high regard. The inventory consists exclusively of textiles that are safe for our planet, such as organic cotton, linen, and hemp.
In other words, these are materials of plant origin, grown using methods that have the least harmful impact on the environment. They are also completely free of chemicals.
Cruelty-free & Recycling is also a cornerstone of treen’s philosophy. The team supports the movement to minimise waste overwhelming landfills across the globe. Therefore, the shop collaborates with brands that are actively developing new, innovative production methods. These brands offer products made from modern, eco-friendly materials designed to last. After all, longevity is crucial for consumers, as not everyone is prepared to spend money on frequently replacing their clothes.
Furthermore, treen advocates for the humane treatment of animals, ensuring its products are never tested on them. Not a single living creature is harmed during the manufacturing process.
In essence, treen is an eco-shop striving to raise public awareness of environmental problems. It proves that fashion can be both stylish and safe, especially since modern technology offers countless alternatives to harmful materials. This allows for clothing to be made from eco-textiles, with a quality that will satisfy even the most discerning customer.